I have thirty-four years of experience creating and implementing communications solutions for diverse clients in higher education. My efforts have yielded significant recognition and growth in prestige for these institutions, as detailed below. Most recently, I devised a strategic interactive marketing campaign based on effective print and digital messaging that resulted in a 34% growth in Otis’ entering class from 2013-2014. One of my current activities is with 826LA, a non profit literacy-based organization. Interview with founder Dave Eggers.
Harvard Graduate School of Design: The Dean hired me to create a professional exhibition, lecture and public programs focused on architecture, landscape architecture, and urban design. I expanded the program to include publications of exhibitions and selected lectures and conferences, and negotiated distribution agreements with Rizzoli and Princeton Architectural Press. I produced 25 catalogues in a five-year period. I also worked closely with corporate partners such as Steelcase and Knoll as well as prominent international professionals. I hired and directed graphic and exhibition designers, and collaborated with Harvard faculty curators from within and outside the School of Design. I managed all aspects of program with one assistant and a team of students.
Southern California Institute of Architecture (SCI-Arc): The Director recruited me to establish a publications and lecture program for this progressive, independent school of architecture. By art directing award-winning publications with leading West Coast designers such as April Greiman, Lorraine Wild, and Michael Worthington, I expanded the school’s international presence. I created their first web site and CD-ROMs. I also established close working relationships with Los Angeles officials, business and cultural leaders. In addition, I built an archive of student work and media library of lectures and conferences; hired and supervised a public relations consultant, and taught a class that produced a series of journals. I managed this program with one assistant and a team of students.
Otis College of Art and Design: The President recruited me to create a professional communications office. I significantly raised the College’s profile from second- to first-tier through outstanding publications and electronic communications. I assembled a team to work strategically with eleven academic chairs, admissions and development professionals, gallery curators and artists, alumni, an active trustee committee, and public relations consultants. I edited and art directed two major catalogues to document the College’s significant history. Leading the effort to rebrand the College, I hired and collaborated with internationally recognized designers such as 2x4 (New York) to create a new graphic identity; Studio Blue (Chicago) to produce view books and web site; Hello Design (Los Angeles) to launch a new web site, and 160/90 (Philadelphia) to devise an interactive campaign. These projects won international and national awards from Graphis magazine, PRINT magazine, Communication Arts magazine, AIGA, Type Directors Club, and a Webby nomination. In addition, to serve the College’s many audiences, I launched, edited, and art directed College’s first biannual magazine; created new platforms such as animations, videos, infographics, social media, and audience-specific blogs; developed a master plan for the College’s branded signage and merchandise; and shepherded campus upgrades. I managed the high-volume program with a small and nimble team.